Google changes its SERP indexing algorithm (search results) more than 500 times in a single year. and so, yes, it means that every day, Google changes the way your website might appear in search results.
But of course every change to the algorithm doesn’t impact your website (fortunately) and most importantly, these Google algorithm changes are only the main reasons why you might have a change in the order your website appears in search results.
Quality work on your website is a “must” for ranking on Google
According to this French SEO consultant, quality work on your website… ranking is achieved by working on 5 elements
- Page code (aka the “source code”)
- Construction and architecture of the site
- Content quality
- Website display speed
- The reputation of the website (and this notion is closely related to the quality of the content)
Understanding your customers
“But I understand my customers” … yes, but did you know that 17% of queries typed on Google have never been before. In other words, your customers, your contacts arrive via sentences / keywords that may surprise you and above all that could help you attract other customers / contacts. So today, you have to rank yourself on all the sentences relevant to your customers.
Only take into account if customers use different keywords. what to think of tomorrow, namely the “tsunami” that will result from the adoption by Internet users of voice search. There will no longer be some specific “requests”, “keywords” on which it will be important to position itself but there will be the much greater weight allocated to “authoring” (themes on which one is recognized as “authority”)
And don’t forget that Google… …has a lot of information about you. Without mentioning all the sources, we can mention, your Google profile (if you are logged into your Google account), browsing history, your IP address, your location, the Google page used (if you are French, Swiss, … search results will be different for example for the same keyword between Google.be in Nl and Google .be en Fr (we will talk in another post about the specific issues of local referencing)